74% of consumers surveyed for Accenture’s consumer Research walked away because of overwhelm

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In the last quarter of 2023, 74% of consumers surveyed for Accenture’s Consumer Research 2024 walked away from purchases because they felt overwhelmed, according to Accenture.com.
How many times have you given up on traveling on your own, because it’s too complicated. It’s just to much to plan? It’s easy to get overwhelmed and to give up on traveling all together.
What if travel planning was tailored from the beginning to align with your  personal goals and aspirations, leading you directly to the destinations and experiences that best suits you and cutting out unnecessary options?
Here is an example:
Brenda, a 65-year-old retired woman from Toronto, has been married for 40 years. She has traveled extensively with her husband and friends, but now she wants to embark on a solo adventure. However, she isn’t quite ready to travel completely alone and is willing to join a group at some point during her trip.
Getting to Know Brenda on a Human Level:
  • Seeking Independence: With her children grown and her husband supportive of her solo endeavors, Brenda feels a mix of excitement and trepidation about traveling on her own.
  • New Chapter: Retirement has opened up time for Brenda to explore new interests and rediscover herself.
  • Social Engagement: Brenda enjoys meeting new people and sharing experiences, but she values her alone time as well.
What Brenda Needs and Desires for Her Travels:
  • Semi-Solo Adventure: Brenda wants to travel independently but also join a group for part of her journey to ease into solo travel.
  • Cultural and Personal Enrichment: She desires experiences that offer cultural insights, learning opportunities, and personal growth.
  • Relaxation and Wellness: Brenda seeks destinations that provide relaxation and wellness activities to help her rejuvenate.
The Trip Option: A Semi-Solo Journey to Tuscany, Italy
Brenda decided to embark on a trip to Tuscany, Italy, known for its beautiful landscapes, rich cultural heritage, and group-friendly activities.
Why Tuscany?:
  1. Semi-Solo Adventure: Tuscany offers a balance between solo exploration and group activities. Brenda can spend her mornings wandering charming villages and afternoons joining group wine tours or cooking classes.
  2. Cultural and Personal Enrichment: Tuscany is rich in cultural experiences. Brenda can participate in art history tours, Italian language classes, and local craft workshops, enriching her understanding of Italian culture and history.
  3. Relaxation and Wellness: The region’s tranquil countryside, thermal spas, and wellness retreats provide Brenda with ample opportunities to relax and rejuvenate. She can enjoy scenic walks through vineyards, spa treatments, and yoga sessions.
How to Match the Destination and Experience for Brenda:
  1. Powerful and Effective Questioning: Understanding Brenda’s travel goals and preferences.
  2. Creating a Safe Environment: Ensuring Brenda feels secure and confident during her travels.
  3. Mindset Work: Helping Brenda embrace the excitement and possibilities of her semi-solo travel adventure.
  4. Setting Intentions and Goals: Defining what Brenda wants to achieve during her trip.
  5. Accountability: Keeping track of her plans and ensuring she stays on course.
  6. Proper Support: Providing resources, tips, and local contacts for a smooth journey.
  7. Post-Trip Implementation: Assisting Brenda with reflecting on her experiences and planning future travels.
This is how travel coaching works. Travel coaching is all about helping you (my client) to reach your specific goals, aspirations, and transformations. It’s about shifting the narrative from mere vacation planning to creating meaningful and purposeful travel experiences.

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